Cutting Edge Technology – we bleed for innovation

It is well known fact that members of the hybris labs team often suffer quite severe injuries when using soldering irons and hot-glue guns. But Anja took this one step further during the setup of the Smart Wine Shelf at the dmexco 2015 in Cologne. She bled for labs.

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But please relax, Anja’s finger was saved! Too dramatic? Well okay, a bottle broke in the transport and she cut herself on the broken glass. From that point on everything went fine. Although Anja did prefer to mainly use her left hand to present the demo.

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Let’s talk about business though now. With 43,384 visitors this definitely counts to one of the big events. And the feedback Anja and Christian gathered was once again very positive. Say what you want, but the Smart Wine Shelf still rocks! Especially when it’s integrated into such an appealing environment. Thank you to our SAP colleagues for providing such a brilliant space! The topic of the entire booth was based on wine. Nice! Simply a good theme for Customer Engagement & Commerce.

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Best Use of Display Technology!

It seems not only we thought the presentation of the Smart Wine Shelf at the 2015 Online Retailer Conference and eCommerce Expo – the biggest digital commerce conference in the southern hemisphere – was pretty cool. The hybris labs Smart Wine Shelf won the award for Best use of display technology.


Thank you once more to the hybris team in Australia for putting such a lot of effort into the presentation!

Wine Shelf Extravaganza

Not bad. Not bad at all! Just take a look at the photo…

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Now this is how you present a Smart Wine Shelf! Cheese, crackers, and a bit of proper booze (not just the soap-mixed dishwater we use to do the demo)! Can you imagine how often people ask us if they get to drink the wine at the end?! Our standard answer being: “We wouldn’t recommend it, unless you would like to take the risk of becoming seriously ill.” AT – EVERY – SINGLE – EVENT! Sometimes bottles even get stolen. If anyone of those, clearly quite desperate, thieves is reading this, let us know how you felt after drinking the (dare I call it?) wine. But please, no photos!

Sorry, that was a bit off topic. You might remember we shipped the readily soldered platforms to Australia. Alan and his team took it from there and came up with this lovely setup for the ‘Online Retailer Conference & eCommerce Expo’ in Sydney. On top of that, they also showed the Changing Room.

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Also looks very nice! But a changing cabin with glass walls? Hm…perhaps an Australian thing…

Great work, guys! We love it, thanks!

It was worth it!…

Wine Shelf Mania!

Unbelievable! Another one! This time in Japan. Our colleague Taka built a mini version of the Smart Wine Shelf all by himself, with only minimum support from our side. Very cool!

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This definitely qualifies him for our ‘Honorary labs Member’ program we’re currently planning. Perhaps an encouragement for others to follow?…

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Smart Wine Shelf now works upside down

Sorry, but it’s impossible to write a blog post about something in Australia without giving the article a stupid, cliché title. But that’s it for the childishness – promise!

Piecing this information together, you might have guessed that we now have a Wine Shelf in Australia. Well, it’s not quite finished yet, but the important parts are working. Sven took care of the soldering and wiring here in Munich, and sent it to Sydney. Then Kevin and Allan took over. The result looks promising.

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