That would make it one on each continent…

…Smart Wine Shelves, that is. It looks like the guys from SAP South Africa are planning to build one. Well, since the Smart Wine Shelf will no longer be supported by the end of this year, it’ll be Bullseye in the wine shelf version. But that count’s!

“‘The benefits for both retailers and consumers are enormous,'” commented Brett Parker, Managing Director, SAP Africa. “‘With so much online competition, in-store experiences now need to be fun and engaging. Not only do concepts such as SAP’s Smart Wine Shelf provide for this, upping the customer experience and ultimately customer satisfaction, but smart technology also provides the retailer with access to valuable analytics.'”


¡Adiós Wine Shelf!

We’re still alive! It’s been a while since our last update and we’ve got quite a lot to catch up on. But don’t worry, we’ll let you relive everything as if it happened yesterday! Just relax, close your eyes, and read…

When our Mexican colleagues asked us to demo the Smart Wine Shelf at the SAP Forum in Mexico City, we were reluctant a first. But then we found out that they would be willing to keep and also maintain it. And after we had already successfully handed over responsibility for the European version to our colleagues in Paris, we saw the opportunity to get rid of… pass on the US version of the wine shelf.

But before we could say goodbye, it was business as usual. Flying around the globe…


Wine shelf in a box…


Wine shelf out of the box…


Wine shelf broken…


Wine shelf fixed… (No, really! It’s supposed to look like that. Honestly!)


Wine bottle re-labeling…


Sexy booth… (That’s actually not business as usual. Very nice, guys!)


Demo time…


And then: ¡Adiós! Here are the keys. Demo carefully!


At the end: Everybody’s happy!


Especially Georg…


The last flashes of wine…

The hybris labs Smart Wine Shelf came to life on May 7th 2014 at the hybris Americas’ Customer Days in Chicago. Nearly one and a half years later we have versions of the Wine Shelf on four different continents. And we didn’t even build all of them ourselves! Would it be fair to say the point has been reached where it can no longer be considered an innovative showcase? Well, at the IT & Business expo in Stuttgart we learnt that our first IoT Prototype still lets people’s faces light up. (Even more so if you give them a bottle of wine after they had to listen to our demo-blabla for ten minutes…)

The Smart Wine Shelf definitely still has some fire in it and it helps us to explain how we believe IoT could change in-store shopping for both consumer and retailer. We like to tell the story around it being something like a physical web page. Actions resemble clicks. Guidance and information for the customer, real-time data for the retailer… everybody’s happy… you know the story.

But by now we should have made our point clear to a considerable amount of people and need to move on. Luckily we found the perfect new owners for it. Our colleagues in Paris will take care of it very soon, and what better place could there be for Smart Wine Shelf than France?! It’ll be in good hands.

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