Hybris Labs in 2016 – The Year of IoT

Parallel to the SAP Hybris Digital Summit  2017 we want to take a look at the past year through the eyes of Hybris Labs. We decided to name our 2016 “The Year of IoT”. The very first Labs IoT prototype does of course date back to 2014 and came in the shape of the original Smart Wine Shelf. But what we like to refer to as the “mastery of IoT” involves achievements such as the replication and adaptation of our prototypes, enabled through YaaS, the distribution of our demos to events across the globe, and the very first Hybris Labs prototype with an SAP Hybris customer.

 

BASF & Hybris Wine Shelf

After showing Bullseye at the SAP Hybris Global Summit in Feb 2016 it was “HEINEKEN” who first approached us with a customisation request for an internal event. The result was the beer selector which we then later also showed at the Hybris Americas Customer Days in Fort Lauderdale.

“BASF”, a world leading chemistry company but also one of Germany’s largest wine distributors, decided to take the Bullseye prototype one step further. The BASF & Hybris Wine Shelf is the first pilot project Labs engaged in together with a customer and is currently in use in the BASF “Weinkeller” in Ludwigshafen.

 

Bottomless shopping carts and robots on trucks

There was more to the past year than just Bullseye. The close collaboration with the SAP Hybris customer “hansgrohe” allowed us to frequently present our Infinite Cart prototype in an eye-catching setup and produce a video that is equally stimulating to its viewers.

Without living up to the clichés that are commonly associated with this term, Hybris Labs are often referred to as rock stars. Reluctantly accepting those honours, we did manage to get one of our team members on a tour bus – the “Beyond CRM Truck”. His name… her… its name: Pepper.

Pepper was the only one of us tough enough to deal with life on the road. As an extension to Bullseye, Pepper handed out candy to truck-visitors all across Europe.

 

The golden age of computed artificiality

In the past our lay on the digitization of the physical retail space. In 2017 Hybris Labs will be exploring the potential of virtual reality, augmented reality, and artificial intelligence in the shape of voice controlled digital assistants and conversational commerce. We’re hoping to present the first results of this research in spring. With other words: New Hybris Labs prototypes are coming soon!

“What the computer in virtual reality enables us to do is to recalibrate ourselves so that we can start seeing those pieces of information that are invisible to us but have become important for us to understand.” – Douglas Adams

Perhaps we’ll even find the question to the answer “42”…

It takes beer to make thirst worthwhile

Arriving on the other side of the planet without your luggage is a slightly annoying experience, to say the least. But you generally can survive for a day or two until you receive your personal belongings. Now, unlike a toothbrush and underwear, a Hybris Labs Bullseye demo is nothing you can buy in your local store…yet. This is exactly the problem Sven and Nick were confronted with when they arrived in Fort Lauderdale for the SAP Hybris Americas Summit.

Waiting for the suitcase containing the prototype without being able to do anything was painful enough, but the knowledge that it would need to make it through customs without a member of the Labs team present to charm the authorities was…worrying. We’re not saying Labs luggage is always suspicious, but…well…we didn’t want them to take our beer!

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Under other circumstances we’re always happy to share, but in this case it was special beer which we needed for our demo. For the Americas Summit we had planned to set up Bullseye in the HEINEKEN® Beer Selector version. And with basically no time to spare, we managed…

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It didn’t only look pretty though. After Infinite Cart, Bullseye is now the second prototype by Hybris Labs that runs on YaaS, shows products sponsored by an SAP Hybris customer, and is integrated with SAP Hybris Profile.

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The new age of ordering…

…beer! Yup. We tried to replace alcohol with sweets, but with the temperatures rising we started to get thirsty. So we’re now back on familiar ground. Surprised? In that case you seriously need to start following our blog more frequently!

Bullseye is now a beer selector!

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But it wasn’t simply the short spell of summer that drove this innovation for the public house landscape. Earlier this year we had a few visitors from HEINEKEN®. We gave them a tour of the Labs showroom and they got hooked on the Smart Wine Shelf. “No, no, no!”, we said, “The Wine Shelf is so 80s… 90s, 00s, 10s, whatever! The next generation of in-store customer engagement is called Bullseye.” Transferring the essence of this use case to their own business world, our guests immediately saw potential to help customers find the perfect match in the growing craft beer market and invited us to be a part of the ‘INEX marketplace at HEINEKEN® Commerce Week.

So, we made a few modifications (super easy thanks to YaaS)…

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…got a customised look (thank you SNK)…

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…and a really cool booth setup (thank you HEINEKEN®).

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We really love these kind of collaborations, because it helps us to validate the usability of our prototypes and present them to a different kind of audience. Thank you HEINEKEN® for giving us this opportunity.

Everybody’s happy…

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