Don’t touch this!

Moving objects with the power of your thoughts… No, we haven’t mastered telekinesis yet, but we’re getting close. Our In-Store Display senses when you’re there, knows who you are and reacts to you hand movement. Spooky! Actually… it’s fairly simple.

We use a distance sensor to detect the presence of a potential user. A Beacon recognises if this user is logged onto Facebook. And at the heart of this prototype a Leap Motion Controller enables the gesture-based input.

Put into action, a customer can browse through a store’s entire assortment with simple finger movements. This is a playful way to let customers retrieve product information and the location of the desired product within the store.

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Coupon Boxes – small, simple & orange

We’ve had them for a while and have been demoing them regularly at events, but never got round to present them here. That’s not really fair though. Okay, they’re probably not as controversial as Google Glass and not as magical as Stream… but they’re orange, they flash (a bit) and we like ‘em.

Right, let’s be a bit more serious. Our Coupon Boxes are a great way of handing out vouchers to customers. They can be placed basically anywhere. The customer just needs to tap the box with his phone to receive the coupon, a signed URL, which is transmitted via NFC. Adopting the coupon to gender is also possible, if a facebook profile is detected.

So where’s the extra benefit in handing out vouchers this way? Well, for a start it can be interesting to know where a coupon was picked up. Taking a more active approach, Coupon boxes can be used to guide customers to specific places, adding an element of gamification to the shopping experience.

Again, both sides can profit: customers receive a voucher, retailers gain a bit of information and everybody’s happy.

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Labs Release: Social Connect 1.1

We’ve been working hard on the social media plugins over the last couple of months. The Social Connect 1.1 add on is now available for download, this release focusses on three areas: hybris 5.0.2 compatibility, full admin cockpit integration and a couple of new plugins for you to try out.

Compatibility: Pretty much as it says on the tin – Social Connect is now fully compatible with hybris 5.0.2

Admin Cockpit Integration: All the really interesting social data, broken down into sensible chunks.

New Plugins: The highlight here is Opengraph Mine which includes an OAuth2 supported Facebook Connect button, WCMS personalisation support based on the current, connected Facebook user, Opengraph based BTG rules, Facebook friend linking and much more!

We’ve included a couple of other cool plugins: Social Products – A product carousel personalised with friend interaction overlays and Lockerz Share (Now AddToAny) the market-leading social expression service.

hybris customers and partners can Get the set here

 

Labs Release: Social Connect

At hybris we think that social media is, and will continue to be, an important topic for retailers. Beyond the prominent privacy concerns (Pinterest & Instagram T&C changes, Facebook generally), the Facebook IPO hype and seemingly weekly tabloid media stories, the fact remains that social media has the eyes of consumers. A retailer ignoring social media is the one not opening a store in the world’s busiest shopping mall just open down the street, a mall full of people talking about brands. Around a third of online referral traffic comes through sharing and so it follows that we think that social media done properly provides highly qualified potential customers.

Our approach at hybris is to our customers to manage their own social experience. By building a set of fully parameterised WCMS components we think we’ve done just that, our customers can now drive sales through Pin This/Like/Tweet content syndication and begin building community engagement functionality through Facebook Comments. Each WCMS component is tied closely tied to a social plugin and can be edited in the same way as any other content component.

All the major networks.

We’ve created extensions for Facebook, Twitter, Pinterest and Google+

Facebook

Facebook Like: Lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website.

Facebook Send: Allows users to easily send content to their friends. People will have the option to send your URL in a message to their Facebook friends, to the group wall of one of their Facebook groups, and as an email to any email address.

Facebook Login: Authentication with Facebook via Oauth2, returns OpenGraph access token.

Facebook Comments: Enables users to comment on content. Comes with configurable moderation functionality.

Facebook Like Box: Enables Facebook Page owners to attract and gain Likes from their own website.

Facebook Facepile: Displays the Facebook profile pictures of users who have connected with your page via a global or custom action, or can also be configured to display users that have signed up for your site.

Google+

1 Button — Let users share pages from your site back to their Google profile with one click.

Twitter

Twitter Tweet Hashtag: Share a page including a hashtag

Tweet Link: Share a page with a tweet button.

Tweet To: Allows you to specify a user to mention from within the text and the button.

Tweet Follow: Follow another twitter user.

Pinterest

Pinterest Pin This: Add content to a Pinterest board.

Pinterest Follow: Follow another twitter user.

Check out our quick and dirty tutorial video

Download hybris Labs Social Connect today!

Video

Video: Shopping gets Sexy

During the development and filming of the Guerrilla Shopping and Everybody’s Happy videos we realised that customer engagement with services (and it follows conversion and loyalty) is much higher when the technology disappears. Think about it, if you’re having a conversation with a friend and they’re constantly distracted it’s unfulfilling and blah, something. But that’s exactly what happens when a customer interacts with a website, they have to constantly break off their communication to type or move a mouse pointer. It’s one of the main reasons why iPad b2c conversions are higher, the customer feels as if they’re interacting directly with the brand, there’s simply less distraction.

So to extend this concept and our NFC-based prototypes we added a gesture based product navigator using the Microsoft Kinect platform and we added Geo-Fenced alerts to provide highly contextual, post-discovery, content.

Here’s the teaser we filmed in the studio (which also includes gender detection – watch carefully) and the full version we filmed in Augsburg before Christmas last year.