Arriving on the other side of the planet without your luggage is a slightly annoying experience, to say the least. But you generally can survive for a day or two until you receive your personal belongings. Now, unlike a toothbrush and underwear, a Hybris Labs Bullseye demo is nothing you can buy in your local store…yet. This is exactly the problem Sven and Nick were confronted with when they arrived in Fort Lauderdale for the SAP Hybris Americas Summit.
Waiting for the suitcase containing the prototype without being able to do anything was painful enough, but the knowledge that it would need to make it through customs without a member of the Labs team present to charm the authorities was…worrying. We’re not saying Labs luggage is always suspicious, but…well…we didn’t want them to take our beer!
Under other circumstances we’re always happy to share, but in this case it was special beer which we needed for our demo. For the Americas Summit we had planned to set up Bullseye in the HEINEKEN® Beer Selector version. And with basically no time to spare, we managed…
It didn’t only look pretty though. After Infinite Cart, Bullseye is now the second prototype by Hybris Labs that runs on YaaS, shows products sponsored by an SAP Hybris customer, and is integrated with SAP Hybris Profile.
An entire armada of them!
At dmexco – Digital Marketing Exposition & Conference in Cologne.
And they did an excellent job indeed! There was an overwhelming interest in our Infinite Cart demo. Initially out of curiosity why the SAP Hybris booth looked like a showroom for taps and sinks. But further inquisitiveness soon drove visitors into the hands of SAP Hybris Profile. This once again showed us how much sense it makes to integrate with other services. That way we can generate some buzz around the actual product and in return we have less difficulties explaining why we have taps and sinks at our booth.
So listen to the rubber duck and check out the SAP Hybris Profile Developer Portal.
That’s the reaction to the Hybris Labs Changing Room at the 4th Annual Customer Experience Management Summit, currently being held in Singapore – “a big hit!”. The internal reaction… but the general feedback can’t be far off, because the setup looks pretty cool.
The local team did a great job putting the demo together with some remote support from us. Nice one!
It was the first SAP Hybris Summit Japan and Hybris Labs was a part of it. More than a year ago our Japanese colleagues had already built a mini version of the Smart Wine Shelf all by themselves. And what can you say, flashing wine bottles are still an eye catcher!
But for this special occasion we were invited to show a more recent Hybris Labs invention. Since the SAP Hybris customer Hansgrohe was also in Tokyo to give a keynote, Infinite Cart was the perfect match. For those of you who weren’t aware of this yet, Hansgrohe allows us to use their products for the demo. That helps us immensely to bring our prototype to life and adds some charm to the display.
The idea behind Infinite Cart seems to be quite appealing to them. Let’s see what happens next…
By the way, Hansgrohe also allowed us to shoot a video in their ‘Aquademie‘. It’ll be published very soon, so keep an eye on our blog!
…y Retail. It’s in Chicago. We’re still catching up on a few events from the past few weeks. Now, Bullseye has definitely become our most popular prototype due to its simplicity and the mere fact that it can be shown without anyone from the Labs team being physically present. Through the success of this approach we have gained confidence to apply the same course of action to other prototypes. In this case our colleagues in Chicago showed Funky Retail at IRCE (Internet Retailer Conference + Exhibition).
Here’s what Kevin had to say about the event:
“In summary, the show was good and there was interest in the Funky Retail concept. IRCE attracts smaller retailers, many without physical stores, so the there was less traffic compared to NRF. But overall those that did visit the Funky Retail display were very interested. Their number one question was ‘Who is using this?’. And many discussed the possibility of using such an interactive display within their own retail environments or how to put such a display into retailer selling their products.”
Well done, guys! Everybody’s happy!
You might know about the difficulties we’re having to satisfy the high demand for Hybris Labs prototypes at numerous events. The sensitivity of some of the prototypes made it necessary for us to travel to most of these events to secure the functionality of our demos. On top of that, adapting the use case to the local needs was just not possible. But with Bullseye this has now changed! Not only that all you need fits into these boxes…
…the setup is simple and thanks thanks to YaaS we’ve won the flexibility to configure the prototype if we receive assistance from teams at the event location. We can support from a distance and those organising the event can decide how they want to design the booth. Like our SAP colleagues in Luxembourg did…
We sent them the parts together with a setup guide, had a bit of a chat, and voilà…all systems up and running!
Well done, Luxembourg! Everybody’s happy!
…then a bit of shopping (sweets this time, not wine)…
…followed by testing (behind closed doors with some random objects)…
…setting up at the event location…
… and pretending nothing ever happened.
Okay, there is a bit more to the story. We were invited to the CMO Council Elite Retreat as part of SAP Sapphire Now, where we showed Funky Retail and also Bullseye.
On top of that we supported the SAP Machine Learning Team.
They used a slightly modified version of Bullseye to generate some live data for their showcase and to make it more tangible.
Sweet deep learning with YaaS.
Bullseye is making a lot of people very happy! Obviously those who get to eat the sweets are happy. Then there’s our colleagues in various locations that get show a cool demo – they’re happy too! But above all, the Hybris Labs team is very happy to be able to support these events without needing to be physically present. Happy, happy, happy!
With Bullseye we’ve managed to develop a prototype that is small enough to easily be shipped, simple to set up and, thanks to YaaS, configurable to the requirements of each location. But at the end it comes down to our colleagues having the confidence to do the ‘dirty work’.
The SAP Forum Moscow is a perfect example for such a successful collaboration. Well done, guys!
Who would have guessed that NFC and metal don’t go well together? (the material not the music style…) Well, let’s just say we had a suspicion. But we weren’t expecting to ever have to prove it at an event. Then again, who would have thought that a booth is sometimes constructed with metal walls? Definitely was a bit of surprise fur us. Here’s a little physics 101: NFC tags don’t work when they’re stuck onto metal walls. And just as a side note, it’s also a suboptimal environment for wireless networks. Basically we had similar problems as Superman has with lead (spot on comparison).
But we were at the SAP CEC Forum in Vienna to show Infinite Cart, so we had to find a solution. Time to improvise. We found these wooden thingies…
…and tried to get a bit of distance between the tags and the wall. Not exactly pretty, but it worked… kind of… Luckily though, the booth as a whole looked absolutely fab!
Like last time when we showed Infinite Cart, we ganged up again with the guys from Hybris Profile. It just makes so much sense to use our prototypes to promote actual SAP Hybris products (“to be” in this case) and demonstrate how ready the software already is for cool innovations.
But then all of a sudden the buggers started stealing our thunder!
Well, let’s say almost… Okay, not actual Danish design by definition… But this version of the Hybris Labs Changing Room was built in Denmark, set up at the SAP Innovation Forum in Copenhagen (Denmark) by our Danish colleagues who also conducted the demo…in Danish! So there!
The reason we’re emphasizing this, is not our love for functionalist design and architecture. Far more it is the fact that once again a team has successfully demoed one of our prototypes at an event without a Hybris Labs member being physically present. Well done! This makes us very happy because, as our loyal readers know, we can’t possibly attend all of the events we’re requested for. But we’ll always do our best to support where we can!
Actually, you can find elements of Danish design in the setup…