Images create Emotions…

…and emotions lead to interest. That is one of our thoughts behind Funky Retail. This video should explain what we mean. So please, see for yourself!

Just a short note on the analytics: The data we collect is merely an example to show that it is possible to connect the physical retail space. There may be other data that is more vital. The colourful, flashing lights also have the purpose to show that actions are recorded. We’re not necessarily saying future stores have to flash like crazy in all the different colours…(although we do think that would be quite cool).

Watch the Funky Interview here!

Time for a change

Imagine a lady shopping for clothes… no, actually don’t imagine a lady, picture yourself! Because the odds are pretty good you’ve already been in the following situation, or at least in one similar to it. So, let’s start again. You’re shopping for clothes. You’ve already been round town for a while and have had a fairly successful tour so far, with the result that you’re now carrying at a minimum of three bags around with you. Oh, and it’s winter which means you’ll also be wearing a thick jacket. All that’s left on your list is a pair of trousers. You find a pair you quite like, pick your size, walk to the changing room, put down your bags, take off your jacket, take off your shoes, take off your trousers, try on the pair you’ve chosen and… bugger! Wrong size… You now have a few options:

a)    You put back on your trousers and your shoes, take your jacket and your four bags,         look for the right size, and… you know the rest.

b)    You stay as you are, leaving your shoes, your trousers, your jacket and your five                bags in the cabin (hoping that nobody steels your phone and your wallet), and                    then walk through the shop half naked, searching for the right size. Then from the             top…

c)    You’re lucky enough to have a partner who accompanies you on your odyssey. So,          depending on your personality and relationship, you now either stick your head                 out of the cabin, communicate through the closed curtain, or your partner joins                 you in the cabin. In any case your belongings and your six bags are safe.

Does any of that sound remotely familiar? Oh by the way, this is how our new prototype works:

A changing room is equipped with an RFID scanner and a tablet computer. When an item (labelled with an RFID tag) is brought into the changing room, it will almost immediately appear on the tablet. By using the application on the tablet, the customer can choose a different size or colour, and have the selected item ‘delivered’ to the cabin. The customer can also select items to create a wish list which is sent to him via email.

A big thank you to the hybris UI/UX team for taking care of the design and Impinj for assisting us with the hardware!

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Changing Room live on stage at SAP d-kom! See more here!