…and emotions lead to interest. That is one of our thoughts behind Funky Retail. This video should explain what we mean. So please, see for yourself!
Just a short note on the analytics: The data we collect is merely an example to show that it is possible to connect the physical retail space. There may be other data that is more vital. The colourful, flashing lights also have the purpose to show that actions are recorded. We’re not necessarily saying future stores have to flash like crazy in all the different colours…(although we do think that would be quite cool).