Augmented Commerce

…Video: Demo in a Minute

hybris labs can do B2B! Okay, you might not identify it as such in the first moment, because it looks as if we’re just playing with lego. But far from it! If you honestly believe we use our valuable working hours to build lego aeroplanes… you’re not absolutely wrong… But we had a very good (commerce related!!) reason to do so, as you will understand shortly. The problem about demoing B2B is that it’s often a bit too big (get it? sorry…). By using lego we can demonstrate the prototype in a closed environment which we’ve created ourselves. We call this a space-efficient demonstration.

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Augmented Commerce is an enhancement of our previous augmented reality prototype. The basic idea of recognising objects with your phone or tablet and then directly ordering new parts has stayed the same (we’re also using the same software), but we’ve added some new elements. You can now scan a more complex object, like a (lego) aeroplane, and the application will list all the parts within this object, so the item that needs to be replaced can easily be identified and then chosen. All product information displayed within the app is pulled from the hybris server, just as the ordering process is integrated with the hybris platform. And since we’ve created our own lego Universe, we can really deliver the required part instead of just pretending what would happen next. After the order has been approved by the manager (more B2B stuff), the specific lego piece is immediately delivered in the coolest way you can ever imagine. When you see it you’ll start jumping up and down, clapping your hands like a child in total excitement! Or maybe that’s just us… There’ll be a demo video soon, but you need to experience it live. So pop in at NY82!

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Video

Video: Breaking New Ground

Time to get our hands dirty! hybris Labs isn’t just about building innovative prototypes that are designed to enhance the in-store shopping experience for consumers. We also think about how to improve B2B processes.

In B2B, time is of the essence. And when products are needed, but have to be reordered to keep things going, time is actually money. We thought of a way to minimise the factor time by simplifying the entire equation.

The first step is to set up a geo-fence, to define a list of the products in use. This will reduce the time needed for an on-site worker to find the right product, or might even exclude items that are not meant to be ordered from a specific location. Next, an ultrasound signal has to be assigned to each of these products. A determined ultrasound library recognises these signals, and adds the required items to a picklist. The order can now be placed and only needs approval from a supervisor or manager. Customer service will automatically be requested, just in case any kind of problems should occur. In addition to that, we’ve integrated conference call features and  push notifications for certain procedures.

This looks cooler than it might sound, so see for yourselves! hybris Labs, moving mountains…