Hybris Labs in 2016 – The Year of IoT

Parallel to the SAP Hybris Digital Summit  2017 we want to take a look at the past year through the eyes of Hybris Labs. We decided to name our 2016 “The Year of IoT”. The very first Labs IoT prototype does of course date back to 2014 and came in the shape of the original Smart Wine Shelf. But what we like to refer to as the “mastery of IoT” involves achievements such as the replication and adaptation of our prototypes, enabled through YaaS, the distribution of our demos to events across the globe, and the very first Hybris Labs prototype with an SAP Hybris customer.

 

BASF & Hybris Wine Shelf

After showing Bullseye at the SAP Hybris Global Summit in Feb 2016 it was “HEINEKEN” who first approached us with a customisation request for an internal event. The result was the beer selector which we then later also showed at the Hybris Americas Customer Days in Fort Lauderdale.

“BASF”, a world leading chemistry company but also one of Germany’s largest wine distributors, decided to take the Bullseye prototype one step further. The BASF & Hybris Wine Shelf is the first pilot project Labs engaged in together with a customer and is currently in use in the BASF “Weinkeller” in Ludwigshafen.

 

Bottomless shopping carts and robots on trucks

There was more to the past year than just Bullseye. The close collaboration with the SAP Hybris customer “hansgrohe” allowed us to frequently present our Infinite Cart prototype in an eye-catching setup and produce a video that is equally stimulating to its viewers.

Without living up to the clichés that are commonly associated with this term, Hybris Labs are often referred to as rock stars. Reluctantly accepting those honours, we did manage to get one of our team members on a tour bus – the “Beyond CRM Truck”. His name… her… its name: Pepper.

Pepper was the only one of us tough enough to deal with life on the road. As an extension to Bullseye, Pepper handed out candy to truck-visitors all across Europe.

 

The golden age of computed artificiality

In the past our lay on the digitization of the physical retail space. In 2017 Hybris Labs will be exploring the potential of virtual reality, augmented reality, and artificial intelligence in the shape of voice controlled digital assistants and conversational commerce. We’re hoping to present the first results of this research in spring. With other words: New Hybris Labs prototypes are coming soon!

“What the computer in virtual reality enables us to do is to recalibrate ourselves so that we can start seeing those pieces of information that are invisible to us but have become important for us to understand.” – Douglas Adams

Perhaps we’ll even find the question to the answer “42”…

Bullseye-Mania in South America

Even though a Bullseye-Tour of South America does sound quite appealing,  we saw more sense in enabling our colleagues to build, configure, set up, and conduct the demo themselves. So while Georg and Nick were in Mexico City they took the opportunity to share some Bullseye and also Infinite Cart expertise. There was only one minor drawback. The main component of the Bullseye platforms, a microcontroller called “Teensy-LC USB Board”, is a slightly exotic piece of equipment and therefore not easily purchasable in all countries. Our Colombian colleagues were faced with exactly this problem. Them being under some time pressure, we decided to try our luck in the electronic stores of downtown Mexico City.

Now don’t get us wrong, they had A LOT of stuff there! But unfortunately not what we were looking for, so after the fifth of these “mini electronic malls” we had to admit defeat. Luckily the previously placed order from the US arrived just in time for the SAP Forum in Colombia, resulting in another version of a Bullseye powered wine shelf. And this isn’t the end. The SAP Forums in Cali, Bogotá, Guatemala City, and Puerto Rico will also be showing the demo.

Spicy times for Infinite Cart

After having accomplished their mission at the FMI Midwinter Executive Conference in Scottsdale, Georg and Nick’s next stop was Mexico City to support the local SAP Forum. Our Mexican colleagues are so fond of Hybris Labs, they even adopted the original version of our very first IoT prototype, the Smart Wine Shelf. It looks quite happy in its new home.

Another thing that made us very happy in the Mexico City office, was to see that we’re not the only ones playing with Lego and Raspberry PIs. Without having any sort of solid evidence to support such a statement (apart from Augmented Commerce), Hybris Labs will of course claim to be the trendsetter in this field.

But the actual reason for traveling to Mexico was to train some colleagues in the art of Infinite Cart. Not only were they going to show it at their SAP Forum, they’re also going to be taking Infinite Cart to various events across Latin America and will then add it to their showroom as a new attraction.

The actual show went just as well as the rehearsal and, thanks to a lovely booth design, attracted quite some attention.

That was the end of Georg and Nick’s trip, but stay tuned if you want to know how things went in Colombia.

What?! Were you expecting some kind of cliché statement or photo in reference to the term “spicy” in the title? Well what can we say…

Bullseye at the FMI Midwinter Gala Dinner

This year’s FMI Midwinter Executive Conference took place in Scottsdale, Arizona. And what’s the first thing you do when you travel to an event in the desert? Correct, you mess around with cacti.

After sufficiently making yourself familiar with the local flora, you then move on to the fun part: checking the network at the venue. It turns out the best way to do that is kneeling in a hall with your head upside down. (Only applicable when testing Ethernet. For wireless connections you will need to assume a position dangling from the chandelier.)

A vital step that is much to frequently forgotten, is hiding and watching while others do the physical work, i. e. booth setup.

Then it’s finally time to admire your work and wait for the event to start.

At the FMI Midwinter Executive Conference Gala Dinner guests, could use our Hybris Labs Bullseye prototype to find the matching beverage to their meal. And if even the mascot got excited it doubtlessly must have been a success.

From Scottsdale, Georg and Nick flew on to the next event in Mexico City.

To be continued…

Changing Room on YaaS

We now have another Hybris Labs prototype running entirely on YaaS – The Changing Room.

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After Bullseye and Infinite Cart this is now the third of our prototypes we have integrated with YaaS. Again, the biggest benefit lies in the flexibility to configure the demo to specific needs. “Product content management with YaaS Builder” we call it. In less fancy words: we can easily exchange the products.

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There is of course a bit more to it than that. At the end, one of our main goals is to demonstrate the possibilities of combining innovative ideas with SAP Hybris software. It also allowed us to add some new features:

  • Customer loyalty card detection on customer opt-in
  • Transfer of products currently in changing room to customers shopping cart on mobile device via QR code

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This nicely rounds off the Changing Room story. If we wanted to, we now could speak of a ‘customer journey’…

Changing Room conquers new region

After the Smart Wine Shelf in Mexico and Infinite Cart in Japan, we now had the Changing Room in the Middle East. In Dubai, a city well known for luxury shopping and modern architecture,  it was Lukas Kerschbaum, Director of Presales at SAP Hybris who had the pleasure of conducting the demo. Here’s what Lukas had to say:

“This year at GITEX it’s all about LIVE – construction, events, boardroom and of course LIVE Retail. What else is there to demonstrate this better than our very own Hybris Labs Changing Room. Together with other smart innovations that make people’s lives easier, we showcased our concept of an interactive shopping or dressing experience to the visitors at GITEX. Many big retailers love the idea of connecting a digital experience with a store visit. To attract even more attention we will move the Changing Room to the newly created Customer Experience Center in the new Dubai office after GITEX.”

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