… Hopefully this won’t be a sequel that’s worse than the original.
So I showed you what AR is and how it works yesterday, and since the team is also working on some VR stuff (it’s still pretty early in development so don’t expect it any time soon) I decided today I’d discuss VR and its main use in Commerce
Now “what is VR?” you’re probably asking, if you’re not… well don’t worry I’ll just pretend you are. VR stands for virtual reality. This is different from AR in the sense that it doesn’t just add computer generated information to our physical world but instead goes a step further and completely immerses you in a virtual CGI world (Not a single trace of reality, you know unless it’s a gritty realistic FPS you’re simulating)
To put it in an extremely simple way VR is simply tracking the movements of your body and transferring that data into your character’s movements in a virtual world created by the headset (which part of the body it tracks may differ a bit depending on hardware but it’s mostly just head tracking, hence why we mainly have VR headsets). The headset is designed to give you a full first person experience (no screens in the way to break your immersion), so that you feel like you’re actually there in this virtual world.
For an in depth look into how a VR headset actually works check out this link: http://www.wareable.com/vr/how-does-vr-work-explained
VR unlike AR hasn’t been used much in commerce. While VR has its uses there hasn’t been any real products made or any companies that are actually using it currently, although some big companies are making pushes towards a V(irtual)Commerce platform and they are likely making prototypes as we speak (yea, like what we do. Crazy huh?)
Despite VR’s lack of use in Commerce currently, it still has many potential uses that haven’t been put into practice just yet. The main one is creating a virtual store, where you can wander around the place looking at items as if you were there, except you’ve actually skipped the 40 tedious minutes spent trying to get to that store and then not finding what you want and having to walk to another store that’s on the other side of the shopping mall.
Right now VR shopping poses the potential to be the best of both online and traditional shopping (for example being able to buy from home, able to switch stores at will and able to wander around and find something cool that you weren’t originally looking for).
Well that rounds up this article on VR, I apologise for not going into how the headsets work more myself but honestly that’d make for one insanely long post. Well I hope you enjoyed this and all my other articles, as this is my last one.
Anyways thanks for taking your time to read these and thanks to the Hybris Labs team for taking care of me this past week.