Hybris Labs in 2016 – The Year of IoT

Parallel to the SAP Hybris Digital Summit  2017 we want to take a look at the past year through the eyes of Hybris Labs. We decided to name our 2016 “The Year of IoT”. The very first Labs IoT prototype does of course date back to 2014 and came in the shape of the original Smart Wine Shelf. But what we like to refer to as the “mastery of IoT” involves achievements such as the replication and adaptation of our prototypes, enabled through YaaS, the distribution of our demos to events across the globe, and the very first Hybris Labs prototype with an SAP Hybris customer.

BASF & Hybris Wine Shelf

After showing Bullseye at the SAP Hybris Global Summit in Feb 2016 it was “HEINEKEN” who first approached us with a customisation request for an internal event. The result was the beer selector which we then later also showed at the Hybris Americas Customer Days in Fort Lauderdale.

“BASF”, a world leading chemistry company but also one of Germany’s largest wine distributors, decided to take the Bullseye prototype one step further. The BASF & Hybris Wine Shelf is the first pilot project Labs engaged in together with a customer and is currently in use in the BASF “Weinkeller” in Ludwigshafen.

 

Bottomless shopping carts and robots on trucks

There was more to the past year than just Bullseye. The close collaboration with the SAP Hybris customer “hansgrohe” allowed us to frequently present our Infinite Cart prototype in an eye-catching setup and produce a video that is equally stimulating to its viewers.

Without living up to the clichés that are commonly associated with this term, Hybris Labs are often referred to as rock stars. Reluctantly accepting those honours, we did manage to get one of our team members on a tour bus – the “Beyond CRM Truck”. His name… her… its name: Pepper.

Pepper was the only one of us tough enough to deal with life on the road. As an extension to Bullseye, Pepper handed out candy to truck-visitors all across Europe.

 

The golden age of computed artificiality

In the past our lay on the digitization of the physical retail space. In 2017 Hybris Labs will be exploring the potential of virtual reality, augmented reality, and artificial intelligence in the shape of voice controlled digital assistants and conversational commerce. We’re hoping to present the first results of this research in spring. With other words: New Hybris Labs prototypes are coming soon!

“What the computer in virtual reality enables us to do is to recalibrate ourselves so that we can start seeing those pieces of information that are invisible to us but have become important for us to understand.” – Douglas Adams

Perhaps we’ll even find the question to the answer “42”…

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