The new age of ordering…

…beer! Yup. We tried to replace alcohol with sweets, but with the temperatures rising we started to get thirsty. So we’re now back on familiar ground. Surprised? In that case you seriously need to start following our blog more frequently!

Bullseye is now a beer selector!

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But it wasn’t simply the short spell of summer that drove this innovation for the public house landscape. Earlier this year we had a few visitors from HEINEKEN®. We gave them a tour of the Labs showroom and they got hooked on the Smart Wine Shelf. “No, no, no!”, we said, “The Wine Shelf is so 80s… 90s, 00s, 10s, whatever! The next generation of in-store customer engagement is called Bullseye.” Transferring the essence of this use case to their own business world, our guests immediately saw potential to help customers find the perfect match in the growing craft beer market and invited us to be a part of the ‘INEX marketplace at HEINEKEN® Commerce Week.

So, we made a few modifications (super easy thanks to YaaS)…

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…got a customised look (thank you SNK)…

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…and a really cool booth setup (thank you HEINEKEN®).

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We really love these kind of collaborations, because it helps us to validate the usability of our prototypes and present them to a different kind of audience. Thank you HEINEKEN® for giving us this opportunity.

Everybody’s happy…

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