Thriller in Chicago – FMI Connect 2014

The way to heart is through the stomach. Reason enough for hybris Labs to present the Smart Wine Shelf at this year’s international conference for the food retailing industry, FMI Connect 2014, that took place in Chicago from June 10th-13th. Scott was representing hybris Labs at this event, and he was confronted with some excitement he probably could of done without.

There are certain circumstances to be considered of when working with prototypes, especially when you do a live demonstration and don’t fake anything about it: things can go wrong! It is very important for us to underline this fact. We are not a marketing tool. The prototypes we create are designed to work, but of course they’re highly experimental.

Probably the worst moment for technology to fail you, is when you see executives and the press slowly approaching your booth. Scott was confronted with some network issues that affected the Wine Shelf, while the mentioned group of people was only about 50 yards away.

A task force was assembled in Munich to somehow solve the problem from a distance, via phone and Skype. The labs team was very close to admit defeat, but with the last attempt a solution was found. Just in the nick of time all systems were up and running, and an undoubtedly relieved Scott was able to demonstrate the Wine Shelf. In the end: everybody was happy.

FMI_wine shelf